On 13 September 1999 Microsoft launched Windows DNA 2000 together with a huge XML push (all, later to be renamed .Net ). Here’s a cool video with both Steve Ballmer, passionate as ever about Developers, and Vic Gundotra (go to the 40s mark), who after moving to Google finally got to realize a lot of his visionary ideas that he already shared in this press conference long before the terms web services and cloud were mainstream.